Hello RPI! As some of you may already know, the Executive Board’s Marketing, Advertising and Publicity Committee has been very busy planning and hosting the Club Officer Symposiums. The purpose of these events is to educate our clubs and organizations in order to help them better utilize the marketing strategies available to them. Holly Nelson, the new Communications Specialist for the Student Union, gives a presentation describing the ways that clubs can promote a consistent image and message. By having more focused marketing campaigns, we can more effectively communicate specific messages and information. This is an area for improvement for all of our clubs, and I hope that soon we will see this information implemented.
Another goal of these symposiums is to encourage club officers to get to know one another. We have over two hundred clubs and each one holds a variety of programs. Oftentimes, I will hear clubs expressing disappointment in the turnout for their event. If you are looking to have more participation at your programs, why not hold a joint event? Or show up to a friend’s show? Not only are we underutilizing social media, we are underutilizing each other and our friend’s networks. Next time you hold a program, I hope that you will at least consider reaching out to that club officer you met at the symposium. You never know how much better your program could be.
In other news, the Executive Board had a very eventful meeting this week! We were discussing funding for Embedded Hardware Club when all of a sudden, a fire alarm went off in the middle of the meeting! Luckily the Union and everyone inside was safe. However, in order to continue our business meeting, the Executive Board temporarily relocated to the DCC. After the coast was clear, we returned to the Union to see our final two presentations. Rensselaer Law Prep Association was approved as a Union recognized club on Tuesday night, so for those who are interested in Law School, I highly suggest that you check it out.
The Senate and Executive Board also worked together on Monday to host another Red Polo Day where students had the opportunity to discuss projects with both the Senate and Executive Board. The prizes for participating were ten tickets to the hockey game against Union this upcoming weekend. Thank you to the Student Government Communications Group for hosting this fun event.
Lastly, I would like to introduce the newest member of the Union Executive Board. Colin Fortuner was recently selected to fill a vacant spot on the Executive Board. On Monday evening, he was approved by the Student Senate as a Club/Intercollegiate Athletics Representative. Fortuner is a member of the Men’s Lacrosse Team and is very excited to join the Board. I am confident that he is ready to step up and take the role.
If you have any questions or would like to see your organization featured in my weekly article, please feel free to reach out to me at firstname.lastname@example.org. Enjoy the rest of the week!