Froogle is a recent Google invention which is shaping up to be a sophisticated shopping tool. You can use it to search for specific items, such as the “Sony Cyber-Shot DSW-1”, or for something more general like “party supplies”. In both cases Froogle will scour through thousands of online retailers to bring you a list of products, with pictures included, organized as you specify. Given the generous sorting options you can narrow your search down to exactly what you want to see.
Along with the item and its price, Froogle will list a “Store Rating” score which is taken out of five possible points. This information, when available, allows a user to pass judgment on the trustworthiness of the retailer who is offering the product. This information is particularly useful when deciding whether or not to trust an online retailer that is offering a deal that seems to be too good to be true. Froogle is a great tool for comparison shoppers.
